Signed & managed six Oakland-based musicians and songwriters.
Identified roadblocks and obstacles to proactively address & resolve, securing a publishing deal with Warner/Chappell Music for six artists.
Designed and executed the design lifecycle for visual design process for the website, logo, press materials & produced YouTube music videos & secured partnership with D’Wayne Wiggins.
MUSIC
“Why You Always Hatin” ft. Drake and Kamaiyah, the single for YG’s album, Still Brazy, produced by CT Beats
“How Does It Feel” by Kamaiyah, produced by CT Beats
Joey is the co-creator and founding executive director of The Moth. George Dawes Green invited Joey to NYC in January of 1997 to create a storytelling organization. Joey & George began a journey together that lead to Joey producing over 75 Moth Mainstage Shows, creating Moth Story Slams, and creating the Moth Outreach Program.
Click Here for Oprah Feature on Joey
Click here for Articles and Images
Joey has been writing thoughts, essays and short stories since she can remember. She attended the Sedona Writer's Conference lead by Betsy Rappoport and Pam Slim in October 2015. Her goal is to continue to focus on producing the endless stream of stories her life provides in some written form.
Click Here for "My Life with Pashen Payne", Performed at SPARK in LA, April 2016
Currently Joey is working on a few writing projects, including: A novel based on her year traveling the world at 18 years old; a book based on creating The Moth; and a compilation of essays of her Modern Loves.
What is Love in Cuba?
Joey traveled to Cuba in March 2016 to explore this theme. She interviewed Cubans with the help of her translator, Yosbani.
Joey will announce when her multimedia work-in-progress, “Love in Cuba” is ready for audiences.
Joey co-taught with Sabrina Nelson the Special Multimedia Class in the spring of 2015 that produces the Berkeley City College Showcase featuring the best of the students work from the previous year.
From 2008-2017, Joey taught her class: From Movies to Multimedia, exploring the era from the beginning of movie making to the current digital revolution we are living in.
From 2009 to 2012, Joey taught Narrative Scriptwriting I & II.
Josh Shenk was on the Advisory Council at The Moth. He introduced Joey to his brother, Jon Shenk. Joey was lucky enough to work with Jon and his wife, Bonni Cohen, at Actual Films for three years. Joey was the third wheel on the tricycle and loved doing a bit of everything as she helped manage the business. It was exciting to have credits on the "Rape of Europa" and "Wonders Are Many" and a thrill to attend Sundance in 2007. She was also fortunate to work with Linda Davis and together they produced video segments for a client.
Website: Actual Films
in 2014, Joey co-produced a documentary on Carol Emmott called, "The Life of a Trailblazer". Barbara Van Dillen was inspired to begin an organization in her honor. Joey was hired as a consultant to launch the Carol B. Emmott Fellowship for Women Leaders in Healthcare.
Joey produced An Evening of Stories at the 40th anniversary of the Telluride Film Festival featuring Salmon Rushdie at host and the following storytellers: Jason Reitman, Buck Henry, Teller, Michael Fitzgerald, Greg Nava, Tamara Jenkins and Joyce Maynard.
Website: Telluride Film Festival
Joey started teaching in the Multimedia Department of Berkeley City College in August of 2007. Joey developed curriculums for the courses “Movies to Multimedia”, “Scriptwriting” and “Special Projects Showcase” until 2017.
Joey attended Burning Man in 2015, 2016 and 2017. Joey hopes to never miss another one.
Click for Gallery of Joey's Photos
Joey first attended the Michigan Womyn's Festival in 1988 as a Festie. She started working there in 1991 and for the next 9 years was on the LACE crew. She returned in 2015 for the 40th anniversary and last year of this incredible event and home away from home. Thank you Lisa Vogel and the entire Mich Community.
Click here for Gallery
Judd Flemming introduced Joey to Youth UpRising, a community center in the heart of East Oakland. Joey started as the Artistic Director in July of 2009. She worked with an incredible staff of young people and made endless videos, music, murals and a billboard, "I Dream, I Choose, My Journey is Revealed," directed by Alexandra Mitnick. This experience led to her managing CT Beats and other artists.
She holds very dearly in her heart Allati, LaLa & her girls, Pashen & Zachariah, and 1Tyme & his family.
Carol Emmott and Barbara Anderman created the CEO/Innovators Roundtable ten years ago at Russell Reynolds Associates. While working at RRA for 2012 - 2014, Joey had the privilege of producing four of the Roundtable events, one in Washington DC, two in Boston and one in Chicago.
At the Roundtable, leaders in healthcare gather for two days and tackle the big obstacles facing the industry.
Each event had approximately 75 participants that came from around the country.
Watch a trailer here that Joey produced of the Carol Emmott legacy video.
Somehow Joey stumbled across Aaron Davidman who had created Berkeley Theater Project. He paid her $40 for her first weekend as a stage manager. She loved working with him and they produced a show at the Climate Theater as well as a show in a friend’s living room in the Berkeley Hills.
Margot Lynn told Joey about Brava! For Women in the Arts and introduced her to Amy Mueller. Joey called Amy every month for six months asking if she could volunteer. Eventually she wore her down and Amy invited Joey to help her out. She was paid for ten hours a week at minimum wage and worked 25+ hours. Amy decided to direct a theater piece and Joey was given the Taking Shape Series to produce. They sold out each night for three weekends.
Someone recommended Joey to Tony at Thick Description and she had the pleasure of being a stage hand at Theater Artaud. She also did costumes. Such a beautiful space.
Joey was born in Chicago and raised among the cornfields of Indiana. She traveled the world at 18 years old after spending two summers cutting lawns and saving $2,000. She attended Wesleyan University and spent her summers in California and Nantucket. After graduation, she moved to New York City, taught pre-school on the Upper East Side and worked at WOW Café Theater in the East Village.
When her Mom died, she moved to California and started working full-time in theater at the age of 29. When she was 33, George Green invited her to move back to NYC to launch The Moth. Joey co-created and produced the moth from 1997 until 9/11 hit. One of the consequences of that event was her departure from The Moth in Dec 2011. She met her (now ex) husband on a plane, moved back to California, raised her amazing son, Magnus, and worked part-time at Actual Films.
From there, she went to Berkeley City College in 2007 and spent ten years teaching. One of her students guided her to Youth UpRising, an East Oakland Youth Center, where she met Clarence Thomas (CT Beats) in 2009. After two years at YU, she began her first corporate gig at an executive search firm, Russell Reynolds Associates. She worked for Carol Emmott who eventually hired Joey to produce a documentary on Carol's life when she knew her cancer had limited her time. A screening of Carol’s documentary led friends to create a Fellowship for Women Leaders in Healthcare in honor of Carol Emmott.
Joey was the consultant who launched and developed that Fellowship for its first eight months. During this time, Joey wrote and performed stories and produced a storytelling event at Telluride Film Festival. She went to Cuba in March of 2016 to explore the theme: What Is Love In Cuba? in pursuit of a multimedia project.
Meanwhile, in December of 2015, CT Beats called to bring her onboard as his manager. She founded Queen JAX Music, a management company for Urban Music Artists. While working with CT Beats & UMC, Joey collaborated to secure a publishing deal with Warner Chappell for those artists.
Joey entered the tech world, inspired by teaching Movies to Multimedia, a class which addressed the current digital revolution. She spent a year at Leap Motion, a startup that created hand and position tracking in virtual and augmented reality. When the Apple acquisition fell through, Joey landed at GitHub, an open source software platform for developers.
In 2021, Joey launches The Story Road, a service that produces legacy videos. She is a story development consultant and continues to write stories, scripts and screenplays.
